Denver, CO, 05/29/2014 (Stocksntrade) – Vodafone Group Plc (ADR) (NASDAQ:VOD) is a telecommunications company offering mobile, data and fixed line services. Vodafone Group’s UK division has announced to sign a deal with Netflix to allow 4G customers to access video streaming for free. Netflix, Inc. (NASDAQ:NFLX) is an Internet television network in over 40 countries.
As per the deal, Vodafone’s customers can avail free Netflix streaming by its subscription packages. The customers need to subscribe the Red 4G plan to avail the free offer. The price of the plan starts at $44 per month. The pack provides 3GB data usage. The customers consumed bytes on streaming of Netflix content is not counted in 3GB limit.
The Vodafone 4G plans already provide Spotify Limited‘s music streaming service and mobile TV facility by Sky Sports. The launch of the offer is expected to be in July 2014. The offer will be available for six months and will end in December.
Vodafone facing tough 4G competition
Vodafone has recently introduced the 4G service in the U.K. Vodafone network covers 233 cities and towns. The telecom company is planning to expand its network area to cover 98% of the U.K. population till next year.
Everything Everywhere 4G service owned by Vodafone competitors; Deutsche Telekom and Orange is planning to cover 90% population in the year 2014. The carrier provides superior network, devices and better service to promote its services.
O2 owned by Telefonica, another rival of Vodafone in 4G network has already covered 41% UK population with an area coverage of 191 towns and cities.
The deal will provide Vodafone Group Plc (ADR) (NASDAQ:VOD) an advantage over the rivals. Customers will watch TV programs without any additional charges.
Netflix looks for expansion
Netflix Inc., Hulu.com, YouTube, etc. are few popular online video streaming providers in the US. They offer quiet cheap sources of programming. The deal will boost the Netflix’s UK business launched in 2012. It serves 48 million viewers in about 40 countries.