Twitter Inc. (NYSE:TWTR): Could a Soccer World Cup Give Twitter A Fresh Kick-Start?

Denver, CO, 06/10/2014 (Stocksntrade) – The micro-blogging site, Twitter Inc. (NYSE:TWTR) is certainly waiting for the good days as the stock tumbled from its December 2013 high of $74.73 to its lowest of $29.51 during May 2014. The stock is trading close to 10% below its 50 day SMA and around 29% below its 200 day SMA. Its previous close of $34.47 suggests approximately 17% gains from its life low. As long as Twitter won’t be able to post real profits, all its acquisitions and exceptional marketing strategy would just remain analyst talks and may disappoint investors it the trend goes long.

The Soccer Hope

Ahead of much awaited 2014 FIFA World Cup, Twitter has been flooded with #WorldCup, #Brasil2014, #Brazil2014, among others. Live updates and pictures from the field are going to flood over Twitter Inc. (NYSE:TWTR) and Facebook Inc. (NASDAQ:FB)’s Instagram. It would be of worth to watch that how much Twitter will be able to monetize from soccer fans hooking up to its micro-blogging site for live updates, images and much more. FIFA.com is having 3.07 million followers and FIFAWorldCup is having 1.03 million followers on Twitter. Moreover, many international brands are also hooking up for digital advertisement campaign and they could certainly prove cash cows for social media giants like Twitter and Facebook.

Follow the Players

Many youths are heading up to micro-blogging site Twitter Inc. (NYSE:TWTR) to follow their favorite soccer stars. More than 300 football players representing over 30 nations are on Twitter and all the nations competing in the World Cup, except the one, have official accounts on Twitter. The much followed soccer celebrity on Twitter includes Cristiano Ronaldo with 26.6 million followers; Ricardo Kakà with 19.1 million followers; and Neymar with 10.8 million followers.

On Monday, the stock of Twitter Inc. (NYSE:TWTR) closed at $34.47, gaining 3.42% from its previous close.

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