Nissan Motor Co., Ltd (TYO:7201) Infiniti looking beyond North American horizon – TM, HMC

Infinite, the Nissan Motor Co., Ltd (TYO:7201) (Current: 1023.00 JPY, Down by 0.10%) brand is looking for the lions share of the global luxury vehicles market and is contemplating setting up another site to produce vehicles locally for the brand, in North America. Last year, Infiniti’s global headquarters were shifted to Hong Kong and it is now readying itself to manufacture vehicles in China for the local market there. The brand is also planning on manufacturing vehicles in the United Kingdom for export. Though the company statement had mention of the North American expansion, no specific details were divulged.

Location not divulged
Currently, these luxury line cars are produced in the United States and Japan. The Smyrna, Tennessee plant manufactures the JX Crossover which is an Infinity model. Nissan’s official had a meeting with the Christian Paradis, the Canadian industry Minister. The meeting which was held in Japan saw Paradis proposing that the Infiniti plant be built in Canada. A spokesperson for the Infiniti unit in the U.S, Kyle Bazemore said that the company has not decided where and when the additional Nissan unit will come up.

Deliveries increase
In the first quarter, the Infiniti outsold the Lexus manufactured by Toyota Motor Corporation (NYSE:TM) (Closed: $111.66, down by 0.76%) and Honda Motor Co Ltd (NYSE:HMC) (Closed:$39.49, Up by 0.05%)’ Acura model. The boost in JX sales added to its 4.4 percent increase in deliveries and 27,376 cars and light trucks were sold. The production of Infiniti models will begin in China in 2014 and by the end of the decade hopes to sell 200,000 cars on an annual basis there. The Nissan and Infiniti United States headquarters are situated in Franklin, Tennessee.

Every region covered
Autos are manufactured by Nissan for the North American region in Canton, Mississippi as well as two production units in Mexico and Tennessee. Towards the end of this year, Nissan will be throwing open its $2 billion auto assembly plant. This plant is the third in the country and is being constructed in Aguascalientes, Mexico. The company is in total expansion mode and wants to ensure that the global market is not left untouched. The very fact that it is moving across the western hemisphere to the eastern one goes to show how lucrative that market is going to be ten years down the line.

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