Denver, CO, 06/11/2014 (Stocksntrade) – With Smartphone and mobile Internet transition at its pick, the 2014 FIFA World Cup starting tomorrow, is definitely going to be followed the most on digital media, including Facebook Inc. (NASDAQ:FB), its image sharing platform Instagram, Twitter Inc. (NYSE:TWTR), Google Inc. (NASDAQ:GOOGL)’s YouTube as well as messaging apps like WhatsApp. Out of 1.28 billion Facebook users, nearly 40% are soccer fans. Facebook has started a dedicated section, called “Trending World Cup,” in respect of its large soccer loving user base, which will allow them to track their loving players and favorite teams throughout the tournament. This World Cup section will allow following latest scores, gaming highlights and tournament related feed from teams, players and friends. At the same time the micro-blogging rival Twitter also has #WorldCup trending on its site alongside official profiles of FIFA.com and FIFAWorldCup.
The Indeed Instagram
Facebook Inc. (NASDAQ:FB) surely enjoys more user engagement as compared to Twitter with more than 20 million fans following the World Cup page and over 280 million users following FIFA’s Facebook pages, mentions officials FIFA website. Completing its strong social media presence, FIFA recently launched its official “FIFAWorldCup” account on Instagram to share the best moments captured by the camera eye. In addition, it will also allow fans to see and share exclusive images from the stadiums, beaches and cities in Brazil. In comparison, Twitter Inc. (NYSE:TWTR) has just about seven million FIFA followers across the six language accounts.
The Ad Revenue Business
Facebook Inc. (NASDAQ:FB) and Twitter are definitely getting the best of opportunities to leverage their increasing user base ahead of 2014 World Cup. Major Corporates have realized the value of social media and user engagement thereof as compared to traditional media like Television, radio or newspapers. Though only time can say how much revenue these social media sits will be able to generate over the World Cup, major chuck of marketing resources are being directed to these platforms.
On Tuesday, Facebook shares gained 4.60% and closed at $65.77.